I have been a very happy Fuji X-shooter for nearly 5 years. I started with the X Pro 1, and have added each new model as they have been introduced. I have sold dozens, maybe hundreds of customers Fuji cameras and lenses, and they are happy with their decisions too. They are making great images and documenting their families growth and milestone events. Fuji cameras allow me to focus on the creative process and not get bogged down with the technical side of image capture.

In my opinion, there are two major features that are keeping Fuji from converting more pros to their brand.

1. They need to figure out TTL in a way that really works every single time. It works fairly well with their 500 flash, but still not up to par with Nikon and Canon. It also works in a few Nissin speedlights, but your choices are much less than other lines.
2. The biggest missing feature is HSS-High Speed Synch. It must be added to the mix, especially with the addition of the incredible GFX medium format system. This missing feature will hold back many pro commercial photographers from making the switch to Fuji.

In 2017 with all the resources that are available globally, there is no reason Fuji can't accomplish this. I have to believe there is someone, somewhere that can write the protocol to make this happen. When Olympus beats you to the punch, you have a very real problem. Based on market share alone, that shouldn't happen. Even Sony who has typically been the last company to "share information" has given Profoto what they need so TTL works flawlessly with (most of) their cameras.

I shoot Fuji because I like most everything about their "look." It is the only camera I've found that I can deliver JPEG's SOOC (straight out of camera) and spend zero time in post processing. The flesh tones and color are superior to any other camera that I have tried. In my job, at Dury's I get to try every major brand of camera and test it in my working environment. Most recently I tested the Panasonic GH5, it is an incredible camera. I would say that it does many, many things exceptionally well. The 5-way image stabilization is unbelievable. The way it focuses and tracks, unmatched. In fact, it has some unique features that have me thinking about this camera as a new system. It's major holdback to me, the JPEG's just aren't the same look that I love with Fuji. One other problem is that the Profoto solution isn't available, yet. It should happen soon because it is similar to other cameras protocol.

That said, I find myself at a crossroads in my thought process. Do I stick around and cross my fingers hoping that Fuji will fix this issue? If they won't address it and see the need for it, chances are they aren't going to fix it. Do I just admit it's been a great run with Fuji and move on to another camera line? (that is really the last thing I want to do!) If so, what line do I select? Having been mirrorless for 5 years, I don't see myself making a move back to a DSLR for many, many reasons.

The most difficult thing for me is my transition to Profoto lighting has me wanting more from my camera system. I've never entertained these two features, I just resigned myself to the fact it wasn't possible. The reality is, my lighting was keeping me from considering these options. That isn't a problem anymore, so now it is solely a camera issue.

What to do...?