If the service is good, say so!
Do you know that statistically, people are more likely to go online and write a negative review more than a positive review? People love to complain and tell everyone that they've been wronged. But when they receive excellent service they remain silent. Don't believe me? Just look up a Yelp! or Amazon reviews, you'll see what I mean.
We were traveling back from Savannah on the 4th of July and we stopped at a McDonald's in Dublin Georgia. I was blown away, so much that I went online and wrote the following review:
This is the absolutely best McDonald's I've ever been to. The manager runs a very tight and SUPER FRIENDLY crew! It was more like a Chick-Fil-a than a McD's! Every staff member greeted us with a smile. It was immaculately clean and they were cleaning. It was the 4th of July, who wants to work on a holiday? You couldn't tell it from this crew. They opened the door, said hello, asked how we were...impressive. This manager should train managers for you! She is teaching life skills to her staff and they may not know it. She is investing much that they are not getting anywhere else. Initial perspective was rural Georgia, lots of kids, ho hum attitude. I was so wrong! Motivated, happy and enthused about their jobs. Reminded me more of Job Corps situation (I photograph their facilities for advertising) WELL DONE. I called her over to tell her it was a highlight of our road trip and that she had the best crew I've ever experienced. I have never filled out a McD's review, I HAD to do it this time.
I probably eat at McDonald's half a dozen times a year, it is not my fast food of choice. This was more than a food stop, this gave me renewed hope for these young adults. We all have the opportunity to invest in the next generation. They are looking for role models and sadly they may not get it at home. I want to be that positive model to those I have a chance to impact.
Speaking of "fan mail" I don't receive it all that often. That same day, the morning of the 4th of July I received an email note from an event client I just worked with a few weeks ago. She represented a large Association from Illinois and she wrote me this on a holiday morning:
Hi Nick, thank you so much for your professionalism and fabulous photos taken at our conference – we have never gotten our hands on them so quickly and appreciate it!!! If we make our way back to Nashville, you will be my first call! Thanks,
This made my day! Look, we all enjoy being recognized when we go above an beyond. Many bosses fail miserably at this and miss opportunities to say thank you for a job well done. Thank you for coming in early or staying late. Thank you for covering the unexpected need that popped up. Two little words, thank you. It can change your day and your attitude. Don't miss the chance to say them!
Keywords: amazon, bankers, chick-fil-a, convention, dublin georgia mcdonalds, fan mail, nashville event photographer, nashville events, reviews, speak up, yelp
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